Coastal Rider is a clothing brand founded by me in 2024, with feminine yet functional clothes produced ethically in Portugal. I created small batches of my first collection and sold the items through my webshop, instagram and a few selected shops. The brand later changed into my current brand which is more focused on retreats and bringing likeminded women together in the outdoors. It's called Klöver Collective & Goods, read more about it here: www.klovercollective.se

 

I did everything myself, from designing the pieces, communicating with the factory, sourcing models, directing photoshoots, modelling, organic and paid social media posts, collabs with other creators, etc. 

 

Coastal Rider was my first baby and an amazing project where I got to do everything I love, all at the same time. A wonderful time!