Färsking is a Swedish food brand bringing a fresh, playful twist to breakfast with its delicious granola and cereal products. With a focus on tasty ingredients, exciting flavours, and a modern approach to everyday food, Färsking makes it easy to start the day with something both nourishing and enjoyable.

Over a one year period, I helped Färsking develop their Tiktok and Instagram platform, as well as their visual brand identity. We tried various concepts for their social media and landed on one that became their signum, with the goal of reaching Gen Z and Gen Alpha in an organic way for brand awareness, which turned out to be very successful.

I created the concepts, filmed, photographed, edited, tracked data and managed community. No ad-spend, all organic growth. I hosted events, created hype and real engagement.